Logo DOUBLEnotion

the union of reason & imagination

DoubleNotion represents the power of layered thinking, where analytical reasoning meets creative imagination.

This fusion of logic and inspiration sparks transformative ideas and drives breakthrough solutions to achieve your strategic imperatives.

About

DoubleNotion offers strategy consulting, solution design, and implementation services. We specialize in digital health, leveraging connected devices, data and artificial intelligence to create new insights and impactful solutions, from clinical to commercial.

Together, we unlock new possibilities to fuel innovation and growth.

Strategy

Strategy begins with your business objectives, whether expanding market share, improving outcomes, reducing clinician burden, or elevating the patient experience. We blend analytical research with creative thinking to uncover the value drivers and solution concepts that will achieve your goals. Ideas are calibrated to balance desirability, feasibility, and viability, ensuring meaningful impact and measurable return on investment.

Design

Solution design transforms ideas into tangible solutions that directly address your key priorities. We convert strategic intent into seamless digital health experiences, workflows, and systems. We harmonize technical and business requirements with a human-centered focus, resulting in simple intuitive designs that create value and new insights to drive engagement and results.

Implementation

Implementation is where vision becomes execution. We manage the design, development, and deployment of digital health solutions, including Software as a Medical Device (SaMD), ensuring compliance and excellence from early prototype to global launch. We define strategic roadmaps that leverage innovation and data-driven insights to drive differentiation, sustainable growth, and lasting market leadership.

Experience

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Cliff is a results-driven leader who combines enterprise discipline with an entrepreneurial mindset. He’s worked hands-on across global product management, business strategy, systems integration, marketing, operations, and user-centered design and implementation. No stranger to uncertainty, Cliff thrives on new challenges, helping shape emerging technologies in the fields of Artificial Intelligence (1992), Digital Marketing (1999), Digital Health (2013) and Generative AI (2022).

  • Developed launch strategies for new therapies, including digital health strategies to shape the market before new drug launch, accelerate patient switch and onboarding at launch, and generate real-world evidence (RWE) to influence payor negotiations and prescriber behavior.
  • Designed and built AI-driven tools to support predictive and measurement-based care, including a GenAI solution that calculates the Lemann Index for Crohn’s Disease - reducing analysis time from over an hour to under one minute and enabling faster, data-informed treatment decisions.
  • Defined strategies for novel digital biomarkers and remote monitoring, including a vision-assessment tool to measure peripheral vision in patients with rare eye diseases.
  • Implemented an ISO 13485-compliant quality management system to support the development of regulated Software as a Medical Device (SaMD) solutions, supporting connected sensors, injectors, and clinical decision support.
  • Led a product team in managing the first commercial SaaS platform designed for global regulated digital health solutions, ensuring continuous product-market fit, modular platform capabilities, global compliance, and partner integrations.
  • Architected and launched an integrated digital health platform for Singapore and Indonesia. The solution used passive and active technologies, some in partnership with the MIT Media Lab, to create a variety of daily gamified activities to engage and risk-stratify the patient population.
  • Designed, developed and deployed remote patient monitoring (RPM) solutions, including a predictive system to identify adverse events in patients undergoing CAR-T therapy, and in-home infusions.
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Wherever you are in your journey, from exploring market opportunities, to defining product requirements, to launching new solutions, let’s turn your vision into reality.

Reach out. Let’s build what’s next, together.

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